In an unprecedented event, OPI set a Guinness World Record for The World’s Longest Manicure Bar over the weekend.  Creating a  155ft long manicure bar sprawled out along Santa Monica’s famous 3rd Street Promenade shopping area, more than 50 nail technicians were seated along the bar giving event guests GelColor manicures with OPI’s newly launched innovation, ProHealth Top and Base Coat. The exclusive ProHealth Base and Top Coat technology provides healthier looking nails during wear and even after removal.  Celebrities and influencers attended, including actress, Peyton List.

“It was a very exciting moment for OPI to achieve a Guinness World Record for Longest Manicure Bar! To see so many nail technicians and so many OPI fans come together to do something as grand and fun as setting a world record was a real treat!” says Suzi Weiss-Fischmann, Co-Founder and Brand Ambassador for OPI.  By the end of the day, the record was officially set and declared with more than 500 manicures completed.

OPI ENTERS THE GUINNESS BOOK OF WORLD RECORDS!


Beleaguered luxury retailer, Neiman Marcus, is entering the independent beauty market with ShopTheExpo, a collaboration with Indie Beauty Expo.  Launching the limited-time collection over the weekend with a pop-up boutique in the NorthPark Dallas store, Neiman’s is featuring an assortment of fifteen products for sale on-line only.  “With the rise in indie beauty we’ve been focused on curating an amazing assortment of under-the-radar brands,” said Kelly St. John, vice president, divisional merchandise manager for beauty at Neiman Marcus.

Brands included in the three-month sale are skincare companies, Ayuna, Beneath Your Mask, CircCell, Le Prunier, Luxe Botanics, Mahalo Skin Care, Planted In Beauty, Pour Moi, and Ranavat Botanics, the alternative Girl Undiscovered, color cosmetics from Ellis Faas, Joséphine Cosmetics, Lük Beautifood, and Sappho New Paradigm, and dental care from Swiss Smile.  In November a Trending Beauty Shop will open in the NorthPark store, featuring many of these names to highlight newness.  “Certainly in the industry you hear about designer and mass being challenging…[at Neiman Marcus] the niche and luxury [categories] continue to be very, very strong,” St. John continued.

NEIMAN MARCUS INDIE BEAUTY


In Hollywood, going under the knife to refine a nose is rather de rigueur.  Rhinoplasty surgery is one of the most common facial plastic surgery procedures performed in the United States, undertaken by both men and women seeking to improve their facial appearance.  Celebrities reported as having nose jobs include Kate Moss, Gisele, Jennifer Aniston (above), Cameron Diaz, and Blake Lively.

Scientists have always questioned whether rhinoplasty had any effect on social perceptions of attractiveness, health, and success.  Several studies have examined the role of nasal deformity on attractiveness. However, few studies have specifically quantified the impact of rhinoplasty surgery on attractiveness.  According to a recent study, led by Dr. Jason C Nellis and Dr. Masaru Ishii and overseen by Johns Hopkins University of Medicine, rhinoplasty surgery resulted in patients appearing more attractive, more successful, and overall healthier to casual observers in society.  Read more of this story »

DOES A NOSE JOB MAKE YOU MORE ATTRACTIVE?